Hi, I'm Gustav. I create scalable, user-centered products through thoughtful design, creative problem-solving, and strong collaboration.
12+ Years Experience · Remote-first Mindset ·
Let's Collaborate
Ongoing Roles
Full Work HistoryProduct Manager | Product Owner
Contractor
2023 - Present
Britehouse Mobility
Co-Founder | CPO
Currently engaged as Strategic Consultant
2017 - Present
Edublox Online Tutor
Co-Owner | CIO
Currently engaged as Strategic Consultant
2016 - Present
Edublox Reading and Learning Clinic
Product Manager
Freelance & Consulting Projects
2021 - Present
Direct & via Toptal
About
I’m a product and technology leader with over a decade of experience delivering user-centered, scalable SaaS platforms across EdTech, visual collaboration, healthcare, and field services. My work spans product strategy, system design, integrations, and data-informed UX—across B2C, B2B, and B2B2C contexts.
I’ve led global teams in startups, scale-ups, and enterprise environments, guiding products from concept through launch and continuous improvement. I hold a Master’s in ICT Management and am completing a doctorate focused on improving user adoption and change readiness in enterprise software transitions.
Alongside long-term roles, I take on select freelance and consulting engagements when capacity allows—helping teams shape product direction, align strategy with execution, and move critical work forward. If you’re looking for experienced support without the commitment of a full-time hire, you can learn more here.
You can also read more about my thinking on the Articles page, explore selected work in the Portfolio section, or view my Experience
Education
PhD (Information Technology): Information Systems
2025 - PresentUniversity of Pretoria, South Africa • Candidate
- Research focused on enhancing user onboarding and change readiness through behavioural models and interventions to support successful enterprise software adoption.
Master's in Information Technology: ICT Management
2020 - 2022University of Pretoria, South Africa • Graduated
- Co-authored and presented a peer-reviewed paper titled “The Diffusion of Innovation Experience”.
- Developed a prototype for an IoT solar product that optimises energy use for high-demand appliances.
Featured Projects
View PortfolioIntegrated CRM and Analytics Solution
Led the implementation and integration of CRM and analytics tools to improve customer activation, retention, and monetization.
Intelligence and Security SaaS MVP
Reviewed product status and revamped roadmap to deliver MVP in five weeks by introducing Scrum practices and project management tools.
Live Tutoring Solution for Online Classes
Delivered a live tutoring solution within 12 weeks after MVP validation.
Featured Articles
Read ArticlesBuilding a Modern Portfolio with Astro and TailwindCSS
How I built this portfolio site using Astro's content collections, React components, and modern design principles.
Product Strategy in Fast-Growth Companies
How to build effective product strategies that scale with organizational growth and market demands.