Hi, I'm Gustav. I create scalable, user-centered products through thoughtful design, creative problem-solving, and strong collaboration.

12+ Years Experience · Remote-first Mindset · Let's Collaborate

I’m a product and technology leader with over a decade of experience delivering user-centered, scalable SaaS platforms across EdTech, visual collaboration, healthcare, and field services. My work spans product strategy, system design, integrations, and data-informed UX—across B2C, B2B, and B2B2C contexts.

I’ve led global teams in startups, scale-ups, and enterprise environments, guiding products from concept through launch and continuous improvement. I hold a Master’s in ICT Management and am completing a doctorate focused on improving user adoption and change readiness in enterprise software transitions.

Alongside long-term roles, I take on select freelance and consulting engagements when capacity allows—helping teams shape product direction, align strategy with execution, and move critical work forward. If you’re looking for experienced support without the commitment of a full-time hire, you can learn more here.

You can also read more about my thinking on the Articles page, explore selected work in the Portfolio section, or view my Experience.