Hi, I'm Gustav. I create scalable, user-centered products through thoughtful design, creative problem-solving, and strong collaboration.
12+ Years Experience · Remote-first Mindset ·
Let's Collaborate
Ongoing Roles
Full Work HistoryFreelance Product Manager & Consultant
Project Based
2021 - Present
Direct & via Toptal
Co-Founder | CPO
Currently Engaged as Strategic Consultant
2017 - Present
Edublox Online Tutor
Co-Owner | CIO
Currently Engaged as Strategic Consultant
2016 - Present
Edublox Reading and Learning Clinic
About
I’m a product and technology leader with over a decade of experience delivering user-centered, scalable SaaS platforms across EdTech, visual collaboration, healthcare, and field services. My work spans product strategy, system design, integrations, and data-informed UX—across B2C, B2B, and B2B2C contexts.
I’ve led global teams in startups, scale-ups, and enterprise environments, guiding products from concept through launch and continuous improvement. I hold a Master’s in ICT Management and am completing a doctorate focused on improving user adoption and change readiness in enterprise software transitions.
Alongside long-term roles, I take on select freelance and consulting engagements when capacity and the right opportunities align.
Planning ahead for upcoming availability. Whether consulting, project work, or long-term engagements—reach out to discuss possibilities.
Education
PhD (Information Technology): Information Systems
2025 - PresentUniversity of Pretoria, South Africa • Candidate
- Research focused on improving enterprise software adoption through enhanced change readiness and user onboarding, applying behavioral interventions such as AI-driven digital nudging and gamification
Master's in Information Technology: ICT Management
2020 - 2022University of Pretoria, South Africa • Graduated
- Co-authored and presented peer-reviewed paper “The Diffusion of Innovation Experience”
- Developed IoT solar prototype that optimizes energy use for high-demand appliances
Featured Projects
View PortfolioFeatured Articles
Read ArticlesCustomer Success is Psychology, Not Product Training
Why the most successful CS teams focus on emotional adoption stages, not feature completion rates.
The Hidden Psychology of Product Adoption: Why Emotions Matter More Than Features
How product managers can leverage the research-backed DOI Experience Model to design user journeys that transform resistance into enthusiastic adoption.